When Sepp Blatter, former FIFA president visited India many years ago, he called India as a ‘sleeping giant’ of football. He had recommended wide-scale reforms and greater professionalism to make Indian football attractive and popular for the 1.3 billion population. More than a decade later, reforms at all levels of national, state, and grassroots have […]
The global football fraternity has witnessed an unforeseen slump in every domain of football with the ongoing global pandemic. Clubs, international federations, brands, and organisations working in different disciplines within Football have had to create a business and performance-oriented strategy for financial sustainability and growth. For many years, the goldmine of resources in terms of […]
Performance in sports depends upon multiple factors, but with out sports science support it will only be accidental and sporadic.
Post-graduation in football executive as a course is therefore so much important to impart the sports specific insight and tools to be effectively associated with football administration.
Sports are mainly dependent upon two verticals and they are performance and business. The better the performance the more engagement opportunities can be created. Like wise the more business can be grown effectively and profitably for any sports ecosystem, better growth and development can be ensured. Once we understand the importance of sports business, marketing and sponsorship are integral to it.
Sports is just not playing. World has witnessed how a country can project through a sporting event long ago during 1964 Tokyo Olympic, when Japan showcased technology and growth